Photography: Adri Berger
Production: WBR Saigon, Vu A HA
Agency: Saatchi & Saatchi
CD: Kike Guitieriez

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The rampant trade of wildlife in Viet Nam has pushed many animal and plant species dangerously close to extinction, threatening not only the species and natural resources of the country and its neighbours, but Vietnamese livelihoods as well.

The survey conducted was done by TRAFFIC Southeast Asia Indochina, the wildlife trade monitoring network of WWF and the World Conservation Union (IUCN).
The survey revealed the use of wildlife products in Ha Noi is widespread. Forty five per cent of wild animal product users consume wildlife animal products up to three times per year, and up to 19 per cent consume the products more than three times per year.

WWF Greater Mekong Programme announced a variety of activities that are part of a campaign targeting the illegal and unsustainable consumption of wildlife products in Ha Noi. Using the information gained from the survey and employing the talents of Dutch photographer Adri Berger, Saatchi & Saatchi have designed visual concepts for a series of highly original, eye-catching ads.
WWF has chosen to publish the ads in Vietnamese newspapers and magazines whose readership reflects the largest groups of wildlife consumers, which includes businessmen, government officers, and well-educated, wealthy people.

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